Program Overview
Bachelor of Business Administration (BBA) in Digital Marketing is a dynamic program blending business fundamentals with cutting-edge digital strategies. Students gain a comprehensive understanding of marketing principles, consumer behavior, and digital technologies. The curriculum covers social media, SEO, analytics, and e-commerce, preparing graduates for roles in the ever-evolving digital landscape. This degree equips students with the skills to navigate the digital marketing realm and drive business success in the modern, tech-driven marketplace.
Duration- 3 Years Program
Eligibility
Pass in 10+2 in any stream with minimum 55% (50% for “SC/ST/ OBC/SBC/Girls) marks in aggregate from CBSE / equivalent board.
Annual Program Fee
| Fee Head | Indian (INR) | International (USD) |
| Development Fee | 26,250/- | 2500/- |
| Tuition Fee | 78,750/- | |
| Administrative Fee | 15,000/- | |
| Annual Program Fee | 120000/- |
- INR 1500/- Registration Fee (One time pay & not refundable).
- Indian Fee will be applicable for students of Nepal, Bangladesh and Sri Lanka.
- INR 2500/- The Alumni & Convocation fees will be paid in the final year.
Scholarships & Eligibility (Only for Indian Students)
| Shanti Education Society Scholarship | |||
| Percentage in class 12th | Category 1 | Category 2 | Category 3 |
| >=85% | 40% | 25% | 15% |
| Between 75% to 84.99% | 25% | 15% | 5% |
| Between 65% to 74.99 % | 15% | 5% | NA |
| Between 60% to 64.99 % | 5% | NA | NA |
For all eligible girl candidates enrolling in the 2026-27 academic session will receive an additional 5% scholarship in first year only.
Key Notes:
Scholarship Award and Criteria
- Scholarship is provided exclusively for tuition fees.
- Scholarships are determined based on the aggregate marks of the best five subjects.
- If the percentage has already been calculated by the board & mentioned on the marksheet, that will be considered and there will be no opportunity to recalculate using the best five subjects
- Scholarship is granted to 2025 and 2026 (10+2) pass-out students only.
Eligibility and Restrictions
- 12th compartment and transfer admission in the second year in both cases are not eligible for scholarships; there is no opportunity for a scholarship in the second year or any subsequent years.
- Each student can receive only one scholarship at a time.
- No changes to scholarship category are allowed during the same or later years of the program
- Those who are not eligible for the scholarship in the first year will also not be eligible in the second year.
Scholarship Continuation Criteria
- Scholarship eligibility is determined based on the CGPA of the previous academic year, considering theory papers only
- If a student has any backlog in the previous year, the SES Scholarship will be permanently discontinued, and the student will be required to pay the full applicable fee for the remaining years.
- Once a scholarship is discontinued, it cannot be reinstated for the remaining duration of the program.
Poornima University Presidents' Scholarship (Not Applicable for programs under SAS)
| Scholarship Category | Scholarship | Scholarship Norms |
| Children of Martyrs & Gallantry Award Winners | 100% on Tuition Fee | Available for both undergraduate and postgraduate programs. This benefit is provided to the ward of Martyr and Gallantry Award winners.Gallantry Award winners will be considered (Param Vir Chakra, Mahavir Chakra, Vir Chakra, Ashok Chakra, Kirti Chakra and Shaurya Chakra). To avail this scholarship need to submit valid documents (Proof of Martyr and Gallantry Award) |
| Children of Defence Personnel and Working Defence Personnels | 50% of Tuition Fee | Available for both undergraduate and postgraduate programs. Applicable only to candidates who are serving or have served in the Indian Army, Indian Navy, or Indian Air Force. This scholarship is strictly applicable to Armed Forces personnel and is not applicable to civilian job profiles. Submission of valid Defence Personnel proof is mandatory to claim this scholarship. Acceptable documents include a Dependent Card, Serving Certificate, or a copy of the Discharge Book. |
| NCC ‘C’ Certification Holder | 50% of Tuition Fee | This is applicable only for postgraduate programs. Only NCC “C” Certificate holder is applicable.To avail this scholarship, need to submit NCC “C” Certificate and other required documents |
| Self/ Spouse/ Children of Faculty & Staff of Poornima, JIET Group (Jodhpur) & Medipulse Hospital | 50% of Tuition Fee | This is applicable for all undergraduate, postgraduate & doctoral programs. Effective from the employee’s date of joining in Poornima Group, JIET Group, and Medipulse Hospital. If the employee quits the services, this benefit will be discontinued for the upcoming course duration |
| Self/ Spouse/ Sibling of Alumni of Poornima & JIET Group | 25% of Tuition Fee | This is applicable for all undergraduate and postgraduate & doctoral programs.To get this scholarship, valid Alumni documents such as Poornima Registration Number or marksheet must be submitted. |
| Sibling of Student of Poornima & JIET Group | 25% of Tuition Fee | This is applicable for both undergraduate and postgraduate programs. If admission is taken in the same academic year, both siblings will be eligible for this scholarship.To get this scholarship, valid Student/Alumni documents such as Poornima Registration Number or marksheet must be submitted. |
Key Notes:
Scholarship Continuity:
- The type of scholarship or category cannot be changed in the future
- Students receive the same scholarship type in future years, meeting the requirements.
- If a student is found to be involved in any disciplinary action, the scholarship will be discontinued with immediate effect.
Sports Scholarship
| Organized under the aegis | Category | Scholarship |
| Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or Abroad | Represented India in any championship at International Level competition | 100% |
| Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or Abroad | Among the first three position in National level competition | 100% |
| Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or Abroad | Represented State in any championship at National Level competition | 80% |
| State Sports Championship / School Boards Tournaments | Among the first three positions in state level competition | 80% |
| State Sports Championship / School Boards Tournaments | Represented District in any championship at State Level competition | 60% |
| District Sport championship / Tournaments at District Level | Among the first three positions in district level competition | 40% |
| District Sport championship / Tournaments at District Level | Represented town in any championship at district level competition | 20% |
Key Notes:
- Scholarship is given on tuition fee only
- For sports Scholarship Certificate dated on or after 1 January 2023 will be considered
- To avail sports scholarship the students have to undergo a trial of related sport at Poornima University campus under supervision of Office of Associate Dean, Hostel and Sports (2nd Saturday of June, July & August month)
- A Student is eligible to avail sports scholarship only if selected in trials at Poornima University
- Certificate required from recognized sports Federation /Associations/ SGFI (School games federation of India)
- Recognition of Sports federation/association etc. will be at the sole discretion of the scholarship selection committee of Poornima University for the academic session
- Valid supporting documents are required to submit to avail this Scholarship
Scholarship Continuation in next years :
- The scholarship will be calculated on basis of certification achieved in similar sport in previous year
- Students need to maintain the regular training regime in the University Campus
- If a student is found irregular in the training sessions of the respective sport (minimum 70% attendance required), in that case the scholarship will be discontinued
Career Opportunities
Digital Marketing Specialist
Content Marketing Manager
Search Engine Optimization (SEO) Expert
Search Engine Marketing (SEM) Expert
Email Marketing and CRM Manager
Analytics and Data-Driven Marketing Manager
E-commerce and Online Retail Manager
Mobile Marketing Manager
Influencer Marketing Manager
Digital Marketing Consulting Head
Quick Links
IS-2027-2031, Ramchandrapura, P.O. Vidhani Vatika, Sitapura Extension, Jaipur, Rajasthan (India) 303905.
Established by the Rajasthan State Legislature and approved by the University Grants Commission under Sections 2(f) and 12(B)
Maintained by Adsgrip
