Program Overview

An MBA in Marketing and Business Analytics blends marketing strategies with data-driven decision-making. It covers SEO, social media, content marketing, consumer behavior, and AI-driven analytics. Students gain expertise in digital branding, campaign optimization, market research, and predictive analytics. The program equips professionals with skills to leverage big data, automation, and performance metrics for business growth, making them valuable assets in today's digital-first economy.

Duration - 2 Years Program

Eligibility

Minimum 50% (45% for ST/SC/OBC/SBC) in graduation from a recognized University or equivalent.

Annual Program Fee

Fee HeadIndian (INR)International (USD)
Development Fee 58,125/- 2500/-
Tuition Fee 174,375/-
Administrative Fee 17,500/-
Annual Program Fee 250,000/-
  • INR 1500/- Registration Fee (One time pay & not refundable).
  • Indian Fee will be applicable for students of Nepal, Bangladesh and Sri Lanka.
  • INR 2500/- The Alumni & Convocation fees will be paid in the final year.

Scholarships & Eligibility (Only for Indian Students)

Shanti Education Society Scholarship
Percentage in class 12th Category 1 Category 2 Category 3
>=85%40%25%15%
Between 75% to 84.99%25%15%5%
Between 65% to 74.99 %15%5%NA
Between 60% to 64.99 %5%NANA

For all eligible girl candidates enrolling in the 2026-27 academic session will receive an additional 5% scholarship in first year only.

Key Notes:

Scholarship Award and Criteria

  • Scholarship is provided exclusively for tuition fees.
  • Evaluation encompasses the aggregate scores of all graduation years.
  • Scholarship is awarded to those who have graduated in or after 2019.
  • 50% scholarship on tuition fees for NCC 'C' Certificate holders for Post Graduate Programs.

Eligibility and Restrictions

  • Students with all backlogs cleared in the undergraduate degree are eligible for the scholarship.
  • A student can avail only one scholarship at a time, and once opted, it cannot be changed or shifted in the same year or later years of the program.
  • No alterations to the scholarship category are permitted during the same or subsequent years of the program.
  • Those who are not eligible for the scholarship in the first year will also not be eligible in the second year.

Scholarship Continuation Criteria

  • Scholarship eligibility is determined based on the CGPA of the previous year, considering only theory papers.
  • If there are any backlogs in the previous year, the SES scholarship will be discontinued permanently for all upcoming years, and the student will be required to pay the full fee
  • Once a scholarship is discontinued, it will not be reinstated for the remaining duration of the program.

Poornima University Presidents' Scholarship

Scholarship Category Scholarship Scholarship Norms
Children of Martyrs & Gallantry Award Winners 100% on Tuition Fee Available for both undergraduate and postgraduate programs. This benefit is provided to the ward of Martyr and Gallantry Award winners.Gallantry Award winners will be considered (Param Vir Chakra, Mahavir Chakra, Vir Chakra, Ashok Chakra, Kirti Chakra and Shaurya Chakra). To avail this scholarship need to submit valid documents (Proof of Martyr and Gallantry Award)
Children of Defence Personnel and Working Defence Personnels 50% of Tuition Fee Available for both undergraduate and postgraduate programs. Applicable only to candidates who are serving or have served in the Indian Army, Indian Navy, or Indian Air Force. This scholarship is strictly applicable to Armed Forces personnel and is not applicable to civilian job profiles. Submission of valid Defence Personnel proof is mandatory to claim this scholarship. Acceptable documents include a Dependent Card, Serving Certificate, or a copy of the Discharge Book.
NCC ‘C’ Certification Holder 50% of Tuition Fee This is applicable only for postgraduate programs. Only NCC “C” Certificate holder is applicable.To avail this scholarship, need to submit NCC “C” Certificate and other required documents
Self/ Spouse/ Children of Faculty & Staff of Poornima, JIET Group (Jodhpur) & Medipulse Hospital 50% of Tuition Fee This is applicable for all undergraduate, postgraduate & doctoral programs. Effective from the employee’s date of joining in Poornima Group, JIET Group, and Medipulse Hospital. If the employee quits the services, this benefit will be discontinued for the upcoming course duration
Self/ Spouse/ Sibling of Alumni of Poornima & JIET Group 25% of Tuition Fee This is applicable for all undergraduate and postgraduate & doctoral programs.To get this scholarship, valid Alumni documents such as Poornima Registration Number or marksheet must be submitted.
Sibling of Student of Poornima & JIET Group 25% of Tuition Fee This is applicable for both undergraduate and postgraduate programs. If admission is taken in the same academic year, both siblings will be eligible for this scholarship.To get this scholarship, valid Student/Alumni documents such as Poornima Registration Number or marksheet must be submitted.

Key Notes:

Scholarship Continuity:

  • The type of scholarship or category cannot be changed in the future
  • Students receive the same scholarship type in future years, meeting the requirements.
  • If a student is found to be involved in any disciplinary action, the scholarship will be discontinued with immediate effect.

Sports Scholarship

Organized under the aegis Category Scholarship
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadRepresented India in any championship at International Level competition100%
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadAmong the first three position in National level competition100%
Sports federation or any sports association or Association of Indian Universities or MHRD or UGC of India or AbroadRepresented State in any championship at National Level competition80%
State Sports Championship / School Boards TournamentsAmong the first three positions in state level competition80%
State Sports Championship / School Boards TournamentsRepresented District in any championship at State Level competition60%
District Sport championship / Tournaments at District LevelAmong the first three positions in district level competition40%
District Sport championship / Tournaments at District LevelRepresented town in any championship at district level competition20%

Key Notes:

  • Sports scholarship certificates dated on or after January 1, 2023, will be considered.
  • To avail sports scholarships, students must undergo a trial of the related sport at Poornima University campus under the supervision of the Office of Associate Dean, Hostel, and Sports (2nd Saturday of June, July, and August).
  • A student is eligible for sports scholarships only if selected in trials at Poornima University except BBA Global. Considered sports include Football, Kho-Kho, Wushu, Volleyball, Table Tennis, Karate, Basketball, Tennis, Taekwondo, Cricket, Athletics, Wrestling, Chess, Kabaddi, Weightlifting, American Football, Boxing, Shooting, Badminton, Swimming, and Archery.
  • Certificates are required from recognized sports Federations/Associations/SGFI (School Games Federation of India).
  • A student can avail only one scholarship at a time, and once opted, it cannot be changed or shifted in the same year or later years of the program.
  • Students not eligible for the scholarship in the first year will also not be eligible in subsequent years.

Career Opportunities

Program Manager
Web Developer
Data Analyst
Influencer
Brand Manager
Content Management
Media Manager
Online Marketing
Quantitative Analyst
Analytics
Automation Expert
Social Media
Digital Marketing
SEO Specialist
Content Marketer
Email Marketer
Search Engine Optimization
Copywriter
Marketing Analyst
UX Designer
Business Analyst
Poornima University Campus

Established by the Rajasthan State Legislature and approved by the University Grants Commission under Sections 2(f) and 12(B)

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