1. Introduction and Purpose

This policy provides guidelines for the responsible and ethical use of social media and digital platforms by all members of Poornima Group of Colleges including students, faculty, staff & administrators, both on & off campus. The primary goals are to:

1. Protect the institution's reputation, brand identity, and educational environment
2. Ensure the confidentiality of private, sensitive, and proprietary institution information
3. Maintain professionalism and respect across all digital interactions.

2. General Principles of Conduct

This policy applies to all individuals who use social media and digital communication tools (including but not limited to Tiktok, Facebook, X, Instagram, LinkedIn, YouTube, blogs, and forums) in a manner connected to the institution, whether on official accounts or personal accounts when representing or referencing Poornima Group of Colleges or Poornima College of Engineering or Poornima Institute of Engineering & Technology and/or Poornima University.

2.1 Transparency and Identity

• Use social media and digital platforms to promote the educational mission, share positive achievements, and engage constructively with the community
• Maintain professionalism and respect in all digital communications
• Do not post anonymously to avoid accountability when discussing institution-related issues
• Personal opinions expressed on private accounts must be clearly identified as personal and not those of the institution

2.2 Respect and Professionalism

• Treat all members of the institution and the public with respect, avoiding language or behavior that could be deemed discriminatory, harassing, threatening, or offensive.
• Avoid engaging in arguments, bullying, or inflammatory discussions on digital platforms.

3. Prohibition of Unauthorized Communication and Content

The following actions are strictly prohibited without prior, explicit written permission from Management of Poornima Group of Colleges:

3.1 Confidentiality and Privacy Breaches

Sharing or discussing any non-public institution information, including but not limited to:

• Internal administrative or financial data
• Unreleased curriculum, program changes, or research data.
• Details of ongoing disciplinary proceedings, investigations, or legal matters.
• Images, Videos or Personal information related to individuals affiliated with the institution (academic performance, health data, contact information) of students, faculty, or staff, in accordance with privacy laws.

3.2 Defamatory and Disparaging Content

• Posting, sharing, or endorsing any content that is false, libelous, defamatory, or maliciously critical of the institution, its management, its educational quality, its reputation, or any individual Community Member in their professional capacity
• Creating social media accounts, pages, or groups that use the institution’s name, logo, or reputation in a misleading or disparaging manner.

3.3 Accuracy and Responsibility

• Verify facts before sharing information to avoid the spread of misinformation or rumors.
• Clearly identify official communications and avoid impersonating institution representatives unless authorized.

3.4 Unauthorized Use of Intellectual Property

• Respect copyright and intellectual property rights. Do not use the official institution logo, seal, or copyrighted branding material (images, videos, documents) and content without formal authorization for personal use or in connection with criticism of the institution.
• Impersonating the institution’s official or spokesperson.

4. Disciplinary Actions and Penalties

Violations of this policy will be subject to disciplinary action, up to and including immediate termination of employment for faculty/staff, expulsion for students, and legal action. Penalties will be assigned based on an assessment of the content, the platform's reach, and the measurable or anticipated level of damage to the institution’s image and operations.

* The management reserves the right to determine the level of damage and apply appropriate penalties based on a thorough investigation, in accordance with established institution procedures for due process.

5. Use of Official Accounts and Consequences of Policy Violations

1. Only authorized personnel may create or manage official social media accounts representing the institution, and these accounts must uphold the highest standards of professionalism, accuracy, and transparency.
2. Violations of this policy may result in disciplinary action, including but not limited to warnings, suspension of digital privileges, or other sanctions in accordance with institutional codes of conduct.
3. Illegal activities will be reported to appropriate authorities.

6. Digital Security

1. Use strong passwords and security measures to protect accounts associated with the institution.
2. Report any security breaches or suspicious activities immediately to the institution's IT department.

7. Policy Review and Updates

This policy will be reviewed from time to time and updated as necessary to keep pace with evolving digital platforms and legal requirements. All members of the Poornima Group of Colleges are expected to familiarize themselves with this policy and seek guidance when unsure about appropriate conduct online.