Water conservation includes all the policies, strategies and activities to sustainably manage the natural resource of fresh water, to protect the hydrosphere, and to meet the current and future human demand. Population, household size, and growth and affluence all affect how much water is used. Factors such as climate change have increased pressures on natural water resources especially in manufacturing and agricultural irrigation.
Water is becoming more and more scare with time both in the rural areas as well as the urban areas. This is largely because of bad management and wrong exploitation of water resources. Drinking water is a problem even in urban areas and so is the case in rural areas including water for irrigation. India has enough rains. Most of that water flows down into the sea taking with it the fertile top soil. It does not percolate down and as a result the ground water is also depleting fast, the water table going down and down almost everywhere. There are technologies available, both in the modern sector as well as in the traditional sector for better water management.