BBA(Marketing and Retail)

Marketing and Retail will provide management education and basic understanding in various concepts of retail management. It is an appropriate course for the candidates who wish to make their career in retail industry. A retail manager must be dynamic and able to serve customers. The candidates who have successfully completed the course will be titled as “Retail Managers”. The duty of retail manager is to run the store successfully, meet the customer demands, increase the sale and monitor the financial performance of the store. BBA in Retail Management is the 3 years long full-time academic programme leading to the undergraduate degree. The three years of the course is further divided into 6 semesters in which the first two semesters are common to all the BBA programs and the rest four concentrate and focus on the specialized subjects and topics related to the fields of Marketing and Retail.